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THE NEW NORMAL
8 Ways to Care
for Gen Z in a
The inner and outer lives of Gen Z are complex. The way they form bonds and make meaning is changing.
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has the data and insights you need to meet, serve, and care for young people—amid the complexities.
Engage them: Embody their values.
8 Values that Drive America’s Newest Generations
“It's not just knowing people,
but the people know you." (Chris, 19)
Nearly 40% of young people feel at times as if nobody knows them
"...just being interested in what I have to say and who I am and what I do. I think that's a really big form of respecting me."
The Voices of Young People Podcast
— Christian, Age 14
Featured in Episode 3
NEW! Voices of
Young People Podcast