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13 Points on Generation Alpha

 In Generation Alpha

At our recent Conference on Mental Health, Religion and Gen Z, a participant asked the question “What about Generation Alpha?”  

Generation Alpha is the generation following Gen Z – they’re born between 2010 and 2024. While here at Springtide, we study the religious and spiritual lives of those 13-25, the oldest of Generation Alpha will be turning 13 in 2023. Mark McCrindle, founder of the Australian research firm McCrindle, coined the name; using the first letter of the Greek alphabet represents the end of previous naming structures (Gen X, Y and Z) and the beginning of a new cycle.   

Here’s some quick details on Generation Alpha and estimations of their uses and preferences, courtesy of McCrindle, the Annie E. Casey Foundation and published academic research:  

  • They are the first generation to be born entirely in the 21st century 

  • Their appearance aligns with the launch of the first iPad in 2010 

  • Their early childhood will be defined by the COVID-19 pandemic 

  • By 2025, Gen Alpha will have more than two billion members worldwide 

  • Gen Alpha are the children of Millennials and the younger siblings of Gen Z 

  • They’ll have the most resources and will be the most technologically literate of any generation 

  • Based on current trends, Gen Alpha will be the most racially and ethnically diverse generation to date 

  • Online and digital learning will be a core part of their educational experience 

  • Visual elements (e.g. video) will be core to their educational, social and entertainment experiences

  • Their social media consumption may look different but will be just as frequent as their Gen Z counterparts 

  • They’ll be accustomed to app-based play and more screen time, but also may have shorter attention spans and a lack of social formation 

As this generation matures, Springtide will be learning how Generation Alpha navigates adolescence and young adulthood. Sign up to receive our newsletter and be the first to know when members of this newest generation are included in our research! 

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